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Maria Killam

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Why Crowdsourcing Your Reno Decisions Will Leave You Disappointed

7/21/2025

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Hi, I'm Maria

I’m the creator of the Killam Colour System® and pioneered virtual colour consulting in 2010, long before online design advice became an industry. After guiding more than 10,000 colour projects and training thousands of design professionals, I teach homeowners and designers how to choose colour, finishes and furnishings that work together beautifully.

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Thinking of crowdsourcing your renovation decisions online? Here’s why relying on internet advice can lead to costly design mistakes—and what to do instead to create a timeless, trend-proof home.

🛑 If you’re building or renovating and turning to the internet for advice, stop right there.

We’ve all seen the posts:

“Which greige should I choose?”
“What does Maria Killam think of Accessible Beige?”
“Can someone help me fix this disaster the installer left?”

And then… 276 comments later, the homeowner is more confused than ever.

3 Reasons Why Crowdsourcing Renovations Decisions Doesn’t Work

Crowdsourcing feels helpful—but it’s the #1 reason so many renovations end up looking messy, mismatched, and not quite right. As someone who’s guided thousands of renovations to beautiful, timeless results, I want to tell you what I’ve seen every. single. time.

1. Most people don’t know what works for your house

You’re asking strangers who can’t see your finishes, your lighting, or your architectural style. They’re just sharing what they like—not what fits your home. Do you know how many times I’ve seen someone choose a white backsplash that clashed with their countertop? Or install trendy black hardware that looked harsh and out of place?

I’ve lost count.

No one is asking about your fixed elements and whether they work 

Neutral undertones that don’t match, whites reflecting, or positioning that makes you second guess everything.

This renovator is:

  • Asking the wrong question (because none of them are right to begin with)
  • Clueless about whether the whites will actually work with this countertop
  • Being misled by how the tile is displayed

2. Mistakes happen and snowball

Ever see someone buy a beautiful countertop only to realize after install that it doesn’t match a single other element in the house? That’s what happens when you skip expert guidance. One wrong finish leads to five more bad decisions. And no, “It’ll look better when it’s finished” is not a plan.

Again, most commenters are just sharing what they like—not what fits your space, your style, or your architecture.

What now? Based on this question above? I am very afraid for this kitchen.

3. Taste isn’t just instinct. It’s a trained skill.

The internet loves to say, “just trust your gut.” But if you’ve never been taught where to look or what to look for, how can you trust it? Understanding undertones, sightlines, and nuance in colour takes experience. Taste isn’t magic—it’s a system. That’s why I created one.

If you’ve already made one or two mistakes and you’re hoping the rest will “bring it all together,” please stop hoping. Ask for help from someone who truly knows how all the pieces need to align.

If you haven’t trained your eye for colour, undertone, and harmony—you’ll just repeat what you know.
(Which might be why this renovator’s tile didn’t end up the right colour, below)

I’ve helped thousands of homeowners (and professionals) fix chaos they didn’t even know they were creating. Let’s not wait until it’s too late to make it right. Find my eDesign services here.

The “trust your intuition” advice is false comfort

This is a conversation I saw on a renovation facebook thread recently:

“It’s too bad that people can’t just do what they like and worry so much about trends. Is it better to have a so so design that is just like everyone else, or something you love? If you love something enough, it will be timeless to you and that is what matters most.”

“A so-so design that is like what everybody has is not great, but a design that you love that is like what everybody had 25 years ago is not better.”

“It all depends if you are designing for resale or for a home to live in. Tastes don’t necessarily change at the same rate as design trends. If you design to a trend you are always chasing a moving target.”

People have been saying this for decades because they haven’t been taught that there’s a timeless way to design a home—one that doesn’t demand a renovation every 10 years.

And the biggest misconception?

“It’ll look better once it’s all done.”

No it won’t. If it’s wrong when the paint goes up, it’ll still be wrong when the backsplash is in.

Coherence doesn’t magically appear—it’s designed from the start.

timeless warm neutral kitchen

A beautifully designed kitchen by Jenny Martin Designs

Here’s a Better Way to Manage Your Renovation Project

  • Start with your finishes (not paint!): Your countertops, tile and floors are your anchors.
  • Understand undertones: This is not a guess. It’s the key to timeless coordination. And it changes everything.
  •  Don’t just crowdsource your questions. Seek expert-led community guidance: Get advice in spaces where experience truly matters and every recommendation is rooted in real design know-how—like our True Colour Insider community, where you’ll share the journey with people committed to timeless design—learning together, supporting each other, and getting answers grounded in experience and my trusted system.

Want to renovate like a pro? Start here:

Before you pick up another sample or make another call to your contractor, sign up for my FREE Trend-Proof Your Dream Home webinar. You’ll learn the critical mistakes to avoid and how to make smart, lasting design choices no matter the trend.

And if you want feedback you can trust—not 100 conflicting social media opinions—join my True Colour Insider community. It’s a safe space full of smart homeowners and pros doing it right, with access to my expert guidance and training.

Don’t let your dream home become a design disaster. I’ve seen this go sideways too many times.

I’m here to make sure it doesn’t happen to you.

Maria Killam Webinar workshops

P.S. Here’s a lovely comment I received on my latest YouTube video from last week. The video has 3 ways to make your home look more expensive:

“Maria you are the absolute best. You and your team did a fantastic job helping me almost a decade ago to update a frankenstein kitchen that I inherited. The walls were blood red the ceiling was dark brown flimsy rough-hewn cedar paneling coated with with 40 years of kitchen grease. It was transformed into a timeless showplace with the only changes being changing out the backsplash, painting the walls, millwork and (new drywall) ceilings a beautiful cream, installing timeless faucets and lighting.
When we sold the house last year I took my chandelier shades with me (hee hee) to use at my next house.
Can’t wait to get my kitchen refresh eDesign recommendations back from you on this next home.
We close on the purchase in two weeks and I have our painter lined up and ready to start implementing your recommendations the day we take possession.️️”
I’m vacationing in McCullough Lake with Terreeia and Lucy, it as her first time on a plane! We’re here on an outdoor patio in Owen Sound!
I’m decorating her cottage at the same time. Here’s a tutorial on arranging faux flowers for the dining table, and here’s one where I decorated her entry table. 
I hope you’re enjoying your summer! xoxo
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  1. Tara says:

    A multi-million dollar industry. Yep, do it yourself, and discover why that’s its own industry too.

    Which is the happy choice, which is the ‘highway to hell’ choice ?

    (Just in case you want to shorten the article.)

    1
  2. Laura says:

    Your vacation looks lovely and Lucy is so cute! The entry table does look nice but having the light switches hidden behind the painting would be a pain point for me as well as any future guests that wouldn’t be able to locate them. Do you think the owner will change the size of the artwork so the switches are visible?

    1
    • Maria Killam says:

      This piece of art is on a wire so it’s easy to lift it to flick them on and off. I’m overlooking the size of the art for the fabulous colour and how it relates to everything in the entry including the grey tile in addition to being the right scale for the wall in general given there are two closets on either side. Maria

  3. Joanna says:

    I looked at the Jenny Martin kitchen. Love all the details! The colour of the cabinets looks like cream but the article says grey. What colour do you think that is?

  4. Bette says:

    Some things should not be crowdsourced — dentistry, medicine, and interior design all spring to mind. ! I found this blog post to be one of the best you’ve published — thank you!

  5. Stacy says:

    I find that people post things and ask for opinions because they actually recognize that something is wrong. They just don’t know what part is wrong. Many times they like each component by itself, but together, the pieces don’t work. They have to decide which they love the most, whether it’s the tile or the countertop, and then that is the star! Everything else has to work with the star or get kicked out of the movie!

    I feel bad for the posters asking for help. They are overwhelmed.

    • Maria Killam says:

      And they don’t know which one is the ‘you are here, this is the right answer’ comment is. Maria

Hi, I'm Maria

I’m the creator of the Killam Colour System® and pioneered virtual colour consulting in 2010, long before online design advice became an industry. After guiding more than 10,000 colour projects and training thousands of design professionals, I teach homeowners and designers how to choose colour, finishes and furnishings that work together beautifully.

eDesign

Timeless

Neutral Undertones

Colour Trends

Bathrooms

Kitchens

Decorating Advice

know what works
and why

Life’s too short to live in a home you don’t love, and it’s too expensive to start from scratch when you don’t have to.

 Let me help you make confident colour decisions for every project in your home.

About Maria

Maria Killam pioneered virtual colour consulting in 2010, long before the industry caught on. She's trained thousands of design professionals since, guided more than 10,000 virtual colour and design projects, and is the creator of The Killam Colour System® and the Understanding Undertones® Neutral Colour Wheel.

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