We’re going back to the 80s with all the colours of the year that have been announced this year and Pantone’s Ultra Violet is no exception. Benjamin Moore’s Caliente (blue based red) and Sherwin Williams Oceanside (strong teal) were all big statement colours in the flamboyant fashion of the 80’s.
I might be ready to break up with Pantone.
The ‘Colour of the Year’ prediction should have most colourists in the industry nodding their heads in unison.
I used to be a member of the Colour Marketing Group. Every year at the annual conference, we would all be required to show up with our ‘next’ colour predictions.
We’d pin them up on a board (example below) and you would be amazed how many of the colours in each section would be identical. And it didn’t take a crystal ball to figure out what they were. If you’re in the colour industry, you are on the pulse of what’s happening in colour it’s easy to see.
Look at the greens and the blues that you can see on this board I’m working on here:
Maria Killam | Colour Marketing Group
The idea was to predict which colours were going to be trending in the coming year for the completely practical reason of knowing which colours people will be asking for in products and design.
So here’s what I think Pantone has morphed into as a colour company. It’s no longer about ‘Here’s the hot trend colour that will show up in fashion and home decor in 2018’. The intent seems to be reaching beyond that to express where we are culturally right now.
So as an industry standard, it’s possible that it’s over reaching it’s purpose and relevance.
Instead it’s become a kind of colour horoscope.
It’s no wonder reporters keep asking me the same questions about ‘the mood that colour evokes’ over and over again, and as I said in this post, is not that important of a question in residential design.
I learned in their webinar this morning they see this colour ‘Crossing all areas of design”.
It’s about experimentation and creative expression.
Be original, explore, express, invent. (see the quote in the box at the beginning of this post)
Pantone feels that Ultra Violet reflects what people are looking for, it’s a colour that fulfills a broad psychological or spiritual NEED at this moment in our culture.
Oh I see, so it covers everything, including embracing the eccentricity of the “When I am an Old Woman I Shall Wear Purple” mantra that I’ve seen so often (above).
So since I’m the no-nonsense, here’s the real scoop, colour designer, what I would appreciate is if Pantone would just say that straight up. Instead of leaving so much to the interpretation of the masses.
Everyone runs out and starts pinning purple sofas and purple high heeled shoes, but as we’ve seen in past predictions like here and here. These colours did not appear in the upcoming year, and they were impossible to find in home decor. And then people stopped talking about them as they jumped on the next bandwagon all over again the following year.
The best sound byte from the Pantone webinar was this:
“We are living in a time that requires inventiveness and imagination. It’s about putting your own stamp on something.”
That’s what I’ve done in my business for the last nine years since I’ve been writing this blog and with the access we all have to social media, there’s no better time to start your own thing! Be a rule breaker and a wave maker! When you have more time than money, it’s easier than ever to create a niche that you’re known for in the world.
Over to you my lovelies? Did you see this shade of purple coming?