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Pantone’s Colour of 2009: Mimosa

By 12/05/2008January 15th, 20233 Comments

It was just announced Wednesday that Pantone’s colour of the year for 2009 is yellow! 

Pantone, which provides color standards to design industries, specifically cites “mimosa,” a vibrant shade of yellow illustrated by the flowers of some mimosa trees as well as the brunch-favorite cocktail, as its top shade of the new year. In general, Pantone expects the public to embrace many tones of optimistic yellow.

“I think it’s just the most wonderful symbolic color of the future,” says Leatrice Eiseman, executive director of the Pantone Color Institute. “It’s invariably connected to warmth, sunshine and cheer – all the good things we’re in dire need of right now.” “I’d say you should get used to seeing yellow in places you’re not used to seeing it,” Eiseman says.

This is great news as yellow is my all-time favourite colour, in any shade really (the exception being, screaming yellow which my students are also forbidden to use on colour charts they create for me) from yellowy-beige, straw, butter, dijon, moving to even more of the orange side to the colour of sunsets, like the accent colour on my business card, it’s a colour I never tire of.

Yellow means sunshine and happiness, optimisim and hope, it also represents knowledge, which is a knowing about, having learned from the outside.

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  • chanteusevca says:

    First of all, I love your blog! I am thrilled to hear that the top color choice for 2009 is yellow as I am considering purchasing a new sofa with yellow or straw colored slipcovers. Trying to brighten up our dark family room and want to use shades of yellow, reds and turquoise. Thanks so much for the wealth of color information and wonderful photographs. Can’t wait to read more.

  • Carla says:

    I love yellow. So exciting to hear Yellow has won!! I have just found your blog. So lovely. Carla

  • thrilled by the thought says:

    How fun to know this. I hadn’t ever thought of the psychological/sociologial implications of color in the design world. It makes sense that we will all want a color of optimism!

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