This past weekend we stopped in Fairhaven for lunch on our way down to Seattle. Then we did a little shopping in the town, it’s so quaint and pretty, I always love spending time there. One of the stores was Good Earth Pottery. This shop carries pottery from all kinds of local artists and it was full and ready for Christmas shoppers.
Since I’m on the look-out for accessories for my place I walked in. I was through the shop in minutes and was about to leave when the store clerk struck up a conversation with me. So I said “Colour is moving to fresh and bright, you should tell your artists to create more of those colours, it would fly out of here”. She said “It takes time to come up with new glazes, etc”. Which I understand. The whole store was filled with murky mixtures of colour combinations on all the pottery even though there were many beautiful shapes, jugs, vases, plates and bowls.
Then I found a bowl full of all these little pieces of pottery so I did end up buying this tiny vase (above) and a small bowl (below) for paperclips for my turquoise office.
It took me 10 minutes to sort through all of them to find two that looked like they belonged together (the rest were entirely random colours which is usually the case. And these colours were fun: turquoise, orange, pink, yellow green and white. If the whole store was filled with more pottery that looked like this, I personally think it would sell faster.
What I know (and it’s not much) about selling art in galleries is that to do so the artist often has to paint what ‘sells’. At least until you become famous and everyone wants your genre of artwork. But isn’t it more fun to do what you love even if it isn’t the ‘style’ or ‘colours’ that you love? If it sells, then you get to make a living making your art, what is better than that?
It’s the same with crafty, handmade beads and jewelry that is sold on street corners, in kiosks at the mall, craft fairs, ‘Saturday or Sunday’ markets, etc. I last 30 seconds at most of these stands because they are usually filled with random, multi-coloured necklaces, bracelets and scarves that don’t coordinate with anything I own that’s for sure. So if you make handmade jewelry, go in the stores and take a look at the colours that are selling now in fashion. And try and stick to 2 or 3 colours on one strand at the most!
It’s why if you are selling a product, hiring a colour expert to specify the right colours, is just good business. As the Colour Marketing Group says: ‘Colour Sells and the ‘Right’ Colour Sell Better’.