The townhouse I have just moved into has very pale pinky beige carpet throughout. Since I’m renting, I can’t take it out and I was starting to get quite dismayed at how it was looking just from moving in our stuff!
We were thinking about buying a little steam cleaner to keep it looking well, clean! I had no idea it would take travelling all the way to Atlanta to find out that I had been doing it all wrong until now.
A group of us were flown in to Shaw Headquarters for the launch of Tigressa Soft Style Carpet being released in stores this Sunday, May 23 at Carpet One Floor & Home and through FlooringAmerica retailers.
I arrived Wednesday evening at the Barnsley Gardens Resort, 70 miles north of Atlanta in a stunning setting. Everyone was already at dinner as I came the farthest and was last to arrive (which is why it looks empty)!
Tigressá Soft Style is Shaw’s newest residential carpet line, named after the tiger, designed for softness and strength.
This is the setting of the cocktail reception in the Historic Manor House Ruins.
The dinner was outside in the garden, it was absolutely beautiful!
I arrived just in time to hear celebrity guest speaker Amy Devers who is currently starring in Fix this Yard.
She was fabulous, she talked about how much she loved. . . you guessed it—carpet. How it made stairs a safe place to play for her as a child, how it was way easier for her dog, as he got older to walk on carpet vs. tile and when she got older, the seductive quality of a well-placed shag 🙂
She went on to say that carpet softens and allows you to play up hard edges elsewhere. Because carpet is soft, it it makes you want to take your shoes off, and it’s a good thing when a building material makes you want to disrobe!
The colour options are endless, and carpet also influences the mood and atmosphere of a space. And you have texture and pattern which can make a space feel bigger or smaller.
“And you can layer it, either carpet on carpet or over other flooring materials to define areas of space. As designers we have so much at our disposal to really craft and design a space. Because it’s soft you have options and it has an emotional sensitivity to it, if tile or concrete is like the cold shoulder, then wood floors could be like an honest, firm handshake, carpet is like a hug or a caress, when you touch carpet, it touches you back!” Amy Devers
This was my room.
And here is the living room off the bedroom. Notice the flow? Red walls which is picked up again in the bedroom!
Day 2: We arrived at Shaw Headquarters where we created some of our own colour boards using Tigressa Carpet in their design center. I was fascinated by the regional colour boards they had displayed and I took some pictures for you:
This is Taylor Wiegert who along with his colleague Ashley Walters with Empower Media, the media marketing group who coordinated this event.
So here is the right way to clean spots in your carpet:
1. Spray Shaw’s R2X carpet stain and spot cleaner on the outside of the stain first (then the inside).
2. Take a plastic stick and agitate it (only inside the stain) just like you might wash your hair.
3. Take paper towel and BLOT the stain until it’s gone—DO NOT rub back and forth
4. If you would just like to avoid this aggravation, just install Tigressa Carpet into your home instead. Really.
Here we were in their R & D Department where they took regular carpet fibers and inserted them into the cool-aid tester (below) as well as the cooking oil. Along the way to the bottom of the jar they soaked up the liquid just like a sponge. Tigressa’s fibers just sat right on top of the liquid!
And here’s the best visual test:
Regular carpet- the stain soaks right in just like in this sample above.
And here’s the Tigressa! You just blot it away and it’s completely gone. What is the number one complaint and objection about installing carpet? The fact that it easily stains. Tigressa is made of Type 6 nylon which is recyclable, very important to Shaw Floors (and the environment) which is already the world’s largest carpet recycler.
Shaw has also partnered with the Save the Tiger Fund and is contributing a portion of its Tigressá proceeds to the Fund. They have also set up a Twitter account and are donating $1 for each Tweet to Save the Tiger, up to $25,000.
Check out Tigressa’s website for a retail location near you!
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