Outdoor decor at the McDonalds closing party at Blogher14
Since I’ve blogged for over 5 years now, I come to a blogging conference because there’s always more to learn. There’s lots of beginner information that I’ve sat through in hotel ballrooms all around the country, but then someone says something that makes it all worthwhile.
Here are the nuggets I’ve picked up this week:
Should you sleep your way to the top?
Arianna Huffington was on stage today being interviewed by Guy Kawasaki and she said sleep scientists say you need more sleep if you’re going to be successful. They also say to get a good nights sleep, you need some transition time between whatever you’ve been doing during the day and before you go to sleep. NOT TV.
Arianna says her email protocol is to send very short responses. She doesn’t say “Hope you’re doing well”, she says, “I don’t do email one hour before I go to sleep, I take all my devices and gently escort them out of my bedroom. Then I read a novel, something unrelated to work.”
She ended her talk with this comment. . .
“What I’ve discovered is that the world keeps sending us constant signals, how we can get ahead, how we can put our life on hold so we can achieve the next thing.”
Anne Thomas said “Every day, the world will grab you by the hand and tell you this is important and that is important and that you must worry about this and worry about that and you must take your hand back and put it on your heart and say ‘No, this is important.’
Brick building without night time lights!
How to hire contributing writers to your site.
If I’m going to be the Martha Stewart of Colour (not her but everyone get’s what I’m talking about when I say that – if you can think of a better way to describe it let me know) I can’t be the only person writing on my blog.
I’ve been thinking about this for a while so it was nice to hear how someone else had done it. Once I figure out exactly what kind of writing I’m looking for, I’ll post about it (then you’ll know how to do it too).
If you’re reading this and you want to send me a random guest post with an affiliate link?
That’s NOT what I’m talking about. I’m. Dead. Serious.
eCommerce is Huge
Someone was talking about eCommerce today and how big it was, how so many gazillions of products now are sold over the internet, how amazing it is that people can work from their pajamas and make money and I realized that I need to include a page in my upcoming White is Complicated, A Decorators Guide to Getting White Right Every Time, eBook that actually mentions my first book How to Choose Paint Colours, It’s all in the Undertones.
I mean, if someone buys my upcoming white eBook to choose a white, they’ll still need to choose paint colours for the rest of their house right?
Forgetting to include that is as bad as when you print a brochure and forget to include your website address or phone number?
Don’t laugh, I’ve seen it happen.
How much do you make with advertising?
Isn’t that always the question we want to ask but don’t because we think it’s rude to talk about money?
Well, I decided since I’m here, I might as well ask the question. As you can see, I don’t have any ads on my site even though some people shake their heads and tell me how much revenue I’m losing every day because I don’t.
One blogger had paid a crew to shoot her YouTube videos for an entire year. She had worked as a reporter in the past, had a very professional looking site with almost 10,000 subscribers and tons of content with an average of 1,000 views per video. She reported that she receives a check every month from YouTube for ads, so I asked how much.
WHAT? You’re kidding right? All that effort and THAT’S IT?
And she’s clearly not doing the videos for the money. She gets asked to work with brands on other projects because of her professional looking videos.
What makes that good information for me is that I’m going to start doing videos. That’s the future of social networking, period.
We are just trying to figure out how to set up the lighting right now in my studio so that I don’t look like an old hag. It seriously takes something to get right! Anyway, it’s nice to get an idea of how many hits you need before the advertising is worth the annoyance.
Oh, and if someone wants to use your video, here’s a way to find out what you should charge, “What type of budget do you have in place for buying the rights to this video?”. If you’re worried that you’ll ask for too much or too little.
Maria & Barbara Miller (See the flash? It erases all the lines on my face ; )
In the end, guess who told me how to set up the lighting? My friend Barbara Miller? Did it occur to me to ask her before? She’s been doing videos for months now!! But no, I had to fly to San Jose to hang out with her in order to casually ask her what I should do!
Her advice on how to do it (she’ll do a video about it and I’ll link to it when she does) saved me $1,000 in lighting I was about to purchase. Her way costs $50 and is used by professionals.
Spending 4 days here was highly worth it in the end.
And this seems like a good time to plug my upcoming Renovate with Confidence: Focus on Finishes 4 week webinar starting next week!
What if one little thing I say, saves you $1,000 or $5,000 or $10,000? That’s easy when it comes to renovations or building a new home right?
Or what if my advice stops you from a making decision that you would regret for as long as you live in your house? Hard finishes are pretty permanent after all.
You’ll get all my best tips curated from my thousands of consultations, plus the step-by-step on exactly what to choose first, second and what comes after that if you’re building a new house.
And it’s entirely backed by my Love Your Home Guarantee:
I’m so confident that my COLOUR CONFIDENCE METHOD™ for choosing finishes for your renovation will save you hundreds, if not thousands of dollars, that I’m offering this guarantee. If, within six months of participating in my Renovate with Confidence webinar, you don’t feel like you saved money in unnecessary purchases and wasted mistakes, and you’re not 100% thrilled and satisfied, just contact me and I’ll refund 100% of your purchase price.
So, you can’t lose, sign up here. It starts Wednesday! The recording will be sent out each week for those that can’t be there at the exact time.
Can’t wait to share it all with you! See you then!