It’s time for the annual Colour Marketing Group Conference happening in San Antonio, TX starting this weekend. I fly there early Friday morning. I’m currently working on my NOW and NEXT colour forecast (I know, last minute but I’ve been super busy) and I thought I’d do a poll with my favourite people, YOU.
For over a year, all anyone pretty much wants me to select for them is gray, green and blue. Even though I am the designer with a sunflower yellow sofa, it’s rare that anyone asks me for yellow. This SHOCKS me by the way because the gray trend is here, and as I mentioned in this post, gray works ONLY in the company of other colours. Yet you are not asking me for corals, raspberry reds, mandarin orange, or yellow in any shape or form to liven up gray. Just blues and greens, over and over.
So what gives? The story we will hear this weekend will go something like “Because of the economy the consumer is afraid of colour, will not commit to colour on large ticket items because they are afraid of making a mistake, blah, blah, blah.” But I think most people always keep big ticket items neutral, economy or not. Hmmm. . . come to think of it, there were a lot of floral sofas in the 80s, I saw one today as a matter of fact during a consultation.
Personally, I just think we need a story for the media. We can’t simply say, “okay, yellow is the new trend colour, it needs to be accompanied by gray.” We have to give the media something like, “We need a symbol of optimism and happiness because of the economy.”
When Pantone announced that Mimosa was the colour of the year for 2009? I’m sorry, but it was not. I think it’s coming, but almost NO ONE is into yellow (except me) at the moment, nor were they back then.
In 2010, Turquoise was the Colour of the Year and 2011, it’s Raspberry. These two colours were much more in line with what people were looking for as turquoise became the new blue and raspberry replaced the tuscan orange/red that has been around for the past 10 years.
So I just want to know straight from you, my lovelies. Is this true? Why won’t you buy a sofa in your favourite colour? The resistance to buying big ticket items in a colour you love actually boggles my mind, it really does. Because two years ago you loved brown and now you want gray. So this means buying a sofa in the trend neutral will date way faster than your favourite colour.
Is it because of the economy, or is it this reason, from one of my clients who said, “I’m not afraid of colour, I’m just very afraid of the wrong colour!”
What colours are you decorating with RIGHT NOW? That is the big answer I would love you to post in the comments below, that would help me out a lot!
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