As you know, I’m working on a new website. It’s going to be full of bells and whistles and a huge transformation from what it is now. After my graphic designer and I had spent quite a bit of time working on my new logo I called him after all was said and done and said “I’m not in love with it, I just don’t feel like it’s right yet”. And this is what he said:
“I don’t want you to have a trendy logo. I want you to have a logo that when people see it, they either love it or hate it. When you see the coke logo, you don’t say ‘I hate that logo’ you just recognize it as their brand. You like all those contemporary fonts right now because you see them everywhere.”
So here’s how you know you may be in love with a trend. . .
You’re out shopping and you see a gray linen slipcovered sofa (above) and you say ” Ooooooh I love that”. And just a short 2 years ago, when you saw a brown sofa (below) you said “I love that, it’s so rich and warm”. The danger here is that you suddenly start buying a little too much of the current ‘trend colour’ which–by the way–is the farthest from timeless that you can possibly get.
So next time you catch yourself saying ‘I love that’, think twice before you buy. You might have enough of it in your house already.
ps. And by the way, I am still working on my logo because I’m obsessed and eeeeeek, maybe it’ll be trendy. You never know.